Objective: Make the newly launched e-commerce store visible to digital shoppers.
My contribution: Designed the comms strategy, pitched lifestyle & city media, edited every piece.
Outcome (6 months): 40 + placements in top lifestyle and housing media: Afisha, The Village, Marie Claire, Kommersant.Style, etc.; brand awareness among online buyers surged.
Objective: Lift market share from 1 % and secure new pharmacy-chain partners
My contribution: Full media plan plus a solo, data-driven COVID drug-availability study
Outcome (8 months): 300 + press hits; branded traffic ×2, sales ×3; two national chains added (2 000 + pharmacies)
Awards: LOUD (Issuies management) & SMALL awards (Best B2C Campaign)
Objective: Place founder’s expert content in tier-1 business outlets
My contribution: Deep interviews, ghost-written op-eds, pay-for-performance media plan
Outcome: 100 % of target list—Forbes, Harvard Business Review, RBC, Vedomosti
Objective: Support healthcare reforms and neutralize public backlash
My contribution: Built risk-matrix comms policy; ran a 24/7 press room for 120 + facilities
Outcome (12 months): 300 local stories each week, sentiment index rose from 18.3 → 37.8, unpopular measures passed with minimal reputation loss
Objective: Drive acquisition via a high-value content hub
My contribution (solo): Concept, editorial calendar, real-time news hijacks, all key articles
Outcome (12 months): Blog grew from zero to 50 k monthly visitors, becoming top organic funnel source
Awards: PROBA IPRA Golden Awards / Effective Grand-Prix
Objective: Announce Russia’s first entertainment-startup accelerator and over-fill the cohort pipeline
My contribution: Crafted launch narrative and media kit; choreographed information cascade
Outcome: 7 of 10 target outlets covered launch on Day 1. Applications exceeded quota. FunCorp invested $10 M across 20 startups
Objective: Position Luxoft as a premium workplace with large-scale, challenging engineering projects
My contribution: Authored EVP and deep-tech posts, launched tech blogs on Habr & VC.ru, managed developer community
Outcome (first 6 months): 24 k + followers on Habr; each VC post 2–3 k views, company rating up, negative feedback and time-to-hire down
Objective: Raise HR awareness of mental-health and social-benefit programs
My contribution: Built the first HR-focused Telegram channel on employee wellness; set tone & content plan
Outcome: ≈3 k core HR subscribers (10 k total reach) within months, primary source of enterprise demos
Objective: Promote healthy lifestyles and disease prevention across Perm Krai via social media and local influencers
My contribution: Created the Grechka media (site + VK, YouTube, OK, Telegram, Instagram (until 2022)
Outcome: 1 M+ yearly reach (~35–40 % of population of the region); 40 % returning audience; 12 k social followers
Awards: Silver Archer 2022 winner/Best Campaign for Public Sector
Objective: Become a recognised expert brand for mathematical modelling in logistics & production
My contribution: Continuous expert columns in IT / logistics trades; specialist VC.ru blog on digital logistics and math modelling
Outcome (24 months): Share-of-voice jumped from 12th to Top-3; media reach ×4, publication efficiency ×6; blog drove enterprise leads for digitisation projects.