Tvoy Dom – Home-&-Garden Hypermarket Chain

Objective: Make the newly launched e-commerce store visible to digital shoppers.

My contribution: Designed the comms strategy, pitched lifestyle & city media, edited every piece.

Outcome (6 months): 40 + placements in top lifestyle and housing media: Afisha, The Village, Marie Claire, Kommersant.Style, etc.; brand awareness among online buyers surged.

Megapteka – Pharmacy-Marketplace Aggregator

Objective: Lift market share from 1 % and secure new pharmacy-chain partners

My contribution: Full media plan plus a solo, data-driven COVID drug-availability study

Outcome (8 months): 300 + press hits; branded traffic ×2, sales ×3; two national chains added (2 000 + pharmacies)

Awards: LOUD (Issuies management) & SMALL awards (Best B2C Campaign)

Disruptive Partners – Innovation Consultancy

Objective: Place founder’s expert content in tier-1 business outlets

My contribution: Deep interviews, ghost-written op-eds, pay-for-performance media plan

Outcome: 100 % of target list—Forbes, Harvard Business Review, RBC, Vedomosti

Perm Regional Health Ministry – Change-Management Comms

Objective: Support healthcare reforms and neutralize public backlash

My contribution: Built risk-matrix comms policy; ran a 24/7 press room for 120 + facilities

Outcome (12 months): 300 local stories each week, sentiment index rose from 18.3 → 37.8, unpopular measures passed with minimal reputation loss

Pressfeed – Journalist-Request SaaS

Objective: Drive acquisition via a high-value content hub

My contribution (solo): Concept, editorial calendar, real-time news hijacks, all key articles

Outcome (12 months): Blog grew from zero to 50 k monthly visitors, becoming top organic funnel source

Awards: PROBA IPRA Golden Awards / Effective Grand-Prix

Funcubator (FunCorp) – Entertainment-Startup Accelerator

Objective: Announce Russia’s first entertainment-startup accelerator and over-fill the cohort pipeline

My contribution: Crafted launch narrative and media kit; choreographed information cascade

Outcome: 7 of 10 target outlets covered launch on Day 1. Applications exceeded quota. FunCorp invested $10 M across 20 startups

Luxoft – Enterprise Tech Services

Objective: Position Luxoft as a premium workplace with large-scale, challenging engineering projects

My contribution: Authored EVP and deep-tech posts, launched tech blogs on Habr & VC.ru, managed developer community

Outcome (first 6 months): 24 k + followers on Habr; each VC post 2–3 k views, company rating up, negative feedback and time-to-hire down

Ponimau – Corporate Well-Being Platform

Objective: Raise HR awareness of mental-health and social-benefit programs

My contribution: Built the first HR-focused Telegram channel on employee wellness; set tone & content plan

Outcome: ≈3 k core HR subscribers (10 k total reach) within months, primary source of enterprise demos

Objective: Promote healthy lifestyles and disease prevention across Perm Krai via social media and local influencers

My contribution: Created the Grechka media (site + VK, YouTube, OK, Telegram, Instagram (until 2022)

Outcome: 1 M+ yearly reach (~35–40 % of population of the region); 40 % returning audience; 12 k social followers

Awards: Silver Archer 2022 winner/Best Campaign for Public Sector

BIA Technologies – Digital Logistics & Manufacturing

Objective: Become a recognised expert brand for mathematical modelling in logistics & production

My contribution: Continuous expert columns in IT / logistics trades; specialist VC.ru blog on digital logistics and math modelling

Outcome (24 months): Share-of-voice jumped from 12th to Top-3; media reach ×4, publication efficiency ×6; blog drove enterprise leads for digitisation projects.

Curious about anything in depth?
Tell me a bit about your needs, and I’ll share the detailed metrics deck or testimonials most relevant to your brief.
Rozaliya (Rosalie) Kanevskaya
053-500-33-09
rosaly.kanevskaya@gmail.com
Tel Aviv